Welcome to Episode 7 of Leapfrog, a podcast about global entrepreneurs outside the American-centric bubble.
Beijing’s regulatory crackdown on the gaming industry in the late 2010s prompted a wave of Chinese studios to seek overseas expansion. Despite their domestic success and abundant developer talent, these companies often struggled with go-to-market in the foreign land. Ada Liu, who grew up in China and worked in the North American gaming industry, saw an opportunity to launch a startup bridging that gap.
Timeline:
1:40 Ada said she wasn’t a “good student” in China
6:34 Kung Fu Panda inspired Ada to pursue digital arts in the US
10:16 Shoe Dog: A Memoir by the Creator of Nike Hardcover – April 26, 2016
11:46 How China’s gaming crackdown presented Ada a startup idea
17:20 Ada’s second business — an AI-powered art assets platform
23:30 Why the gaming industry is often quick to embrace emerging technologies
28:54 Ada’s recommendations, including Building a StoryBrand - Donald Miller, Oct. 10 2017
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